A BRIEF HISTORY OF NASCAR

History of NASCAR

Published by NASCAR Media

In the years immediately following World War II, stock car racing experienced the greatest popularity it had ever seen.

Tracks throughout the country were drawing more drivers – and bigger crowds.

Nonetheless, there was a serious lack of organization. From track to track, rules varied different. Some tracks were makeshift facilities, built to produce one big show at a county fair or something similar to capitalize on the crowds flocking to the events.

Other tracks were suited to handle the cars, but not the crowds. Some could manage both, but did little to adhere to rules set by other tracks.

In December 1947, Bill France Sr., of Daytona Beach, Fla., organized a meeting at the Streamline
Hotel across the street from the Atlantic Ocean to discuss the problems facing stock car racing.

France had come to Florida from Washington, D.C., years earlier. He operated a local service station and also promoted races on the city’s famed beach-road courses, often racing himself. He was a man of strong will – and ambition. Thus, by the time that meeting at the Streamline Hotel was completed, the

National Association for Stock Car Auto Racing was born. Few knew when the meeting adjourned if the organization would be successful. In fact, there were skeptics who believed it never would work.

Not even France, who believed a sanctioning body was exactly what the sport of stock car racing needed, could have envisioned what NASCAR has become.

Things came together quickly. The first NASCAR-sanctioned race was held on Daytona’s beach

course Feb. 15, 1948, just two months after the organizational meeting. Red Byron, a stock car legend from Atlanta, won the event in his Ford Modified. Six days later on Feb. 21, NASCAR was incorporated.

It was 1949, however, that what is now the NASCAR Sprint Cup Series, the premier racing series in America, was born.

Jim Roper of Great Bend, Kan., was the winner of the first “Strictly Stock” (the precursor to NASCAR Sprint Cup) event, held at the Charlotte Fairgrounds on June 19, 1949. A tremendous crowd attended the event to see automobiles with the appearance of a street-car race door-to-door. The new racing series was an immediate success.

Plans immediately were made for ways to bring bigger, faster races to bigger, hungrier crowds and less than a year later (1950), the country’s first asphalt superspeedway, Darlington Raceway in
South Carolina, opened its doors for the new division.

The first decade for the NASCAR Sprint Cup Series was one of tremendous growth. Characters became heroes and fans hung on every turn of the wheel, watching drivers manhandle cars at speeds fans wished they could legally run themselves.

Names like Lee Petty, Fireball Roberts, Buck Baker, Herb Thomas, the Flock brothers, Bill Rexford, Paul Goldsmith and others became as well-known to race fans as Willie, Mickey and the Duke were to baseball fans.

Looking to the future, as well as the past with the success of Darlington, Bill France Sr., began construction of a 2.5-mile, high-banked superspeedway four miles off the beach in Daytona Beach.

France had helped lead the fight to keep racing affiliated with the city. When those looking to set land speed records began opting for the Bonneville Salt Flats in Utah so the incoming and outgoing tides at Daytona Beach would not be a factor, the city wanted to maintain one of its main attractions – fast cars and the beach. By the end of NASCAR’s first decade, the city not only had held on to its racing roots, but had outgrown the beach and, in 1959, moved events to Daytona

International Speedway. With its long back straightaway and sweeping high-banked turns of more than 30 degrees, the 2.5-mile tri-oval was one of the largest speedways in the world.

In the first race, fans were treated to something that each year still brings millions of fans to NASCAR races – close competition.
The first Daytona 500 didn’t end for three days. It took that long for NASCAR officials to study a photograph of the finish between Petty and Johnny Beauchamp before declaring Petty the winner.

The hook had been set.

The following year (1960), superspeedways were opened just outside Atlanta and Charlotte. ABC televised the 1961 Firecracker 250 from Daytona Beach as part of its "Wide World of Sports."

New heroes emerged.

Lee Petty’s son Richard, who soon would be referred to as "The King" of stock car racing, Buddy Baker, Cale Yarborough, Ned Jarrett, David Pearson and Bobby Allison led NASCAR racing through an era that featured a schedule of more than 60 races a year on tracks from Florida to California to Maine.

Fan interest grew and the demand for bigger, faster tracks was heard. In 1969, France opened the

2.66-mile Alabama International Motor Speedway (now known as Talladega Superspeedway), the largest and fastest motorsports oval in the world. New tracks sprang up in Brooklyn, Mich., (70 miles southwest of Detroit), Dover, Del., (between Philadelphia and Baltimore) and Pocono, Pa.,
two hours from Manhattan.

The decade of the 1970s brought further change, including one at the top when Bill France Sr., passed the torch of leadership of NASCAR to his son Bill Jr. on Jan. 10, 1972.

Corporate sponsorship of the series by the R.J. Reynolds Tobacco Company through its Winston brand began in 1971 and NASCAR’s premier division eventually became known as the NASCAR Winston Cup Series.

In 1976, NASCAR’s premier series took the lead in worldwide motorsports attendance for the first time with more than 1.4 million spectators making their way to events, according to figures from the Goodyear Tire and Rubber Company.

That lead never has been relinquished.

Television exposure grew as well. The 1979 Daytona 500 became the first 500-mile race in history to be telecast live in its entirety. In 1981, NASCAR moved its annual awards ceremony to New

York City from Daytona Beach for the first time.
By the mid 1980s, Fortune 500 companies not only were involved in sponsoring NASCAR, but individual races and teams as well.

Drivers such as Darrell Waltrip, Dale Earnhardt, Bill Elliott and others were rising to challenge Petty, Allison and Yarborough, and displaying the colors of detergents and coffees and cereals on the hoods of their cars while doing it.

Major consumer packaging companies like Kellogg’s, General Foods and Procter & Gamble were realizing what Bill France saw coming in the late 1940s – stock car racing was big.

In 1982, NASCAR consolidated the Late Model Sportsman Division into a new series. Since rising costs had madeweekly racing for the Late Model stock cars difficult, the idea behind the creation of the series was to build big races and to bring all of the regional-stars of the series together for all

of the races.

Anheuser-Busch, Inc. of St. Louis, Mo., became the sponsor of the new NASCAR Budweiser Late Model Sportsman Series. In 1984, the Busch brand took over the sponsorship in what would become the NASCAR Busch Series – now called the NASCAR Nationwide Series.

By 1989, just 10 years after the first 500-mile race to be broadcast live flag-to-flag, every race on the NASCAR Sprint Cup schedule was televised, nearly all of them live.

Close competition and high speeds in cars that have a "stock" appearance have been the hallmark of the NASCAR’s top division through the years.

As the decade of the 1990s began, perhaps no one but the sports visionaries could have imagined the growth NASCAR would undertake. Without question it was an exciting time. NASCAR began its meteoric rise by expansion in 1993 to New Hampshire Motor Speedway – 70 miles north of Boston – and in 1994, to the capital of open-wheel racing, Indianapolis.

In May 1994, NASCAR introduced a new series, the NASCAR Craftsman Truck Series, involving full-bodied pickup trucks. After several exhibition events, the first points event in the new series was held in February 1995. The intensely competitive series has grown in popularity and in 2009 welcomed a new sponsor and name: the NASCAR Camping World Truck Series.

At the same time, NASCAR’s at-track attendance grew monumentally.

The NASCAR “lifestyle” was becoming a national phenomenon with cover stories in Forbes and Sports Illustrated. To help feed the tremendous growth, NASCAR launched its official Web site in 1995 (www.NASCAR.com) and in 1997, NASCAR branched out again, adding races in top 10 markets like Los Angeles, Dallas/Ft. Worth and added a second date in New Hampshire.

The 1998 season marked the celebration of NASCAR’s 50^th Anniversary with an unprecedented integrated marketing campaign to celebrate NASCAR’s past, present and future. NASCAR’s top division expanded once again to Las Vegas while the NASCAR Nationwide Series expanded to Pikes Peak International Raceway in Colorado, and the NASCAR Camping World Truck Series included new races at St. Louis, Memphis and Pikes Peak.

From 1993 to 1998, NASCAR Sprint Cup Series at-track attendance alone grew 57% (by 2.2 million) to over 6.3 million and its top three divisions combined grew a staggering 80% (by 4.1 million), to over 9.3 million.
Topping off NASCAR’s explosion in the ’90s was the announcement in November 1999 of a consolidated television package with Fox Sports/FX and NBC Sports/TNT for NASCAR’s premier division and NASCAR Nationwide Series beginning in 2001. At the same time, DaimlerChrysler announced intentions to return its Dodge nameplate to NASCAR’s top division for 2001, after a 15-year hiatus.

As the sport’s fan base grew, NASCAR grew internally as well. In November 2000, Mike Helton became the third president in NASCAR history as the torch of leadership passed to a non-France

family member for the first time.

By the turn of the century, nothing could stand in the way of NASCAR’s raging success. New stars emerged such as Jeff Gordon, Bobby Labonte and second-generation driver Dale Jarrett. NASCAR’s drivers, teams and tracks once again saw unprecedented exposure, this time with the aid of an expanded 36-race schedule and its new television package in 2001.

The TV story was proving a remarkable success as viewership for the Daytona 500 grew 48% (over 6 million) to 18.7 million viewers between 1993 and 2002. When FOX Sports aired its first Daytona 500 in 2001, viewership increased 32% (4.1 million) to over 17 million from the 2000 broadcast.

As Tony Stewart was crowned NASCAR’s 2002 champion, close observers of the sport saw a youth movement swelling, personified by drivers such as Jimmie Johnson, Ryan Newman, Kurt Busch, Kevin Harvick, Matt Kenseth and Dale Earnhardt Jr..

In 2003, NASCAR made two major announcements to help the dawn of the new era become even clearer. NASCAR announced in June that Nextel would become the new series sponsor in 2004, replacing R.J. Reynolds’ Winston brand after 33 years. Three months later in September, Brian Z. France was named as NASCAR’s CEO and Chairman of the Board replacing his father, Bill France Jr.

A number of developments have followed. The Chase for the NASCAR NEXTEL Cup was announced at the start of 2004, ushering in a new format by which to determine the champion of NASCAR’s premier series. In 2006, Toyota announced a move into all three of NASCAR’s national series. In 2007, it was announced that the premier series’ name would be changed to the NASCAR Sprint Cup

Series. NASCAR’s “playoffs” would also have a new name: The Chase for the NASCAR Sprint Cup. In addition, 2007 also saw the announcement that Nationwide Insurance was replacing Anheuser Busch as main sponsor of NASCAR’s No. 2 series. And there was the phasing-in of NASCAR’s safetyoriented new car.

In 2008, history was made as Jimmie Johnson won a third consecutive NASCAR Sprint Cup championship, tying Cale Yarborough’s record set from 1976-78. In 2009, more history – Johnson won an unprecedented fourth consecutive crown and the sporting world took notice, as he was named Male Athlete of the Year by the Associated Press. Johnson went on to extend the unprecedented streak of consecutive NASCAR Sprint Cup titles by winning his fifth straight in 2010, and is currently the reigning champion. In 2011 NASCAR implemented points changes to simplify the understanding of how points are earned, and changed the 11th and 12th spots in the Chase For The Sprint Cup to be earned by either having the most points between places 11-20, or the most races won between places in the standings 11-20 after the first 26 races. This is allowing for the potential for wins to be fought harder for to earn a spot in the Chase.

In May of 2010, NASCAR opened their long awaited Hall Of Fame in Charlotte, North Carolina. In it's inaugural class of inductees are the biggest names in the birth and growth of NASCAR. The

sports organization's creator, "Big" Bill France, Sr. was inducted along with his son, Bill France, Jr, who was very instrumental in the sport becoming the enormous success it is today. Also inducted were Junior Johnson, who drove in the early days of the sport, and was owner of a six-time championship team, "The King" Richard Petty, who holds the record for most career wins (200) and is tied with the fifth inductee, "The Intimidator" Dale Earnhardt, Sr., with 7 career Sprint cup titles.

The second class of inductees are no less important to the history of the sport, as the leader of the famed "Alabama Gang" Bobby Allison, former champion and award winning broadcaster Ned Jarrett, team owner, genius mechanic and world War II hero Walter M. "Bud" Moore, 3 time champion and second all-time in wins (105) David "The Silver Fox" Pearson, and driver, owner 3 time champion and winner of the inaugural Daytona 500 Lee Petty were all inducted in 2011. On June 14, 2011, the third class of inductees were announced. This class consists of nine time Whelen modified champion Richie Evans, who won eight of those titles consecutively, and whose number (61) was the first in the history of NASCAR to be retired. Eight time championship winning crew chief Dale Inman, who won 7 of those titles as crew chief with Richard Petty, and one as crew chief for Terry Labonte. Darrell waltrip, winner of 84 career races and 3 championships, and is currently the face of the sport as award winning broadcaster for NASCAR on Fox and SPEED, Cale Yarborough, 83 time race winner and three time champion, and Glen Wood, team owner who has 98 career wins and founder of the legendary Wood Brothers Racing team that revolutionized the method in which pit stops are done to date.

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