Fanatics to bring early end to its deal selling NASCAR merchandise

The retailer of licensed sportswear, sports equipment, and merchandise had originally signed a 10-year deal to sell NASCAR merchandise at tracks but announced this week it was pulling out at the end of this season.

The original deal, which began in the 2015 season, was a big change from how driver and team merchandise had typically been sold at tracks, which was usually out of team haulers outside the track.

Instead, Fanatics debuted a one-stop-shopping large tent structure from which to sell all of the merchandise, but that ran into resistance from fans who preferred the original model.

“In collaboration with teams and tracks, we are in the process of finalizing a plan for a new trackside merchandise model for 2019 that will serve and engage fans at race tracks across the country,” NASCAR President Steve Phelps said in a statement. 

“Although Fanatics has decided to discontinue its trackside relationship, we look forward to continuing our long-term ecommerce partnership as they continue to enhance the ever-growing online and mobile platforms for many more years.”

Fanatics tried to accommodate those who didn’t like the tent structure and in May 2017 began using merchandise haulers to sell driver shirts, hats and other souvenirs outside of tracks while also increasing the number of mini-stores inside the spectator gates.

The change didn’t alter the financial bottom line, however.

Fanatics, which is also the largest online sports apparel retailer, will continue to handle NASCAR’s online sales.

Views: 82

Comments are closed for this articles


Talladega - The Stewart Haas 500

Started by Vicki Williams in ALL THINGS NASCAR. Last reply by Eve♥#9 Oct 16. 3 Replies

I watched the Talladega race, kind of off and on in between doing dishes and laundry. I know this beloved track has its dedicated fans but I'm sorry folks, I just don't enjoy team racing. I think stock car racing is meant to be an every man for…Continue

Tags: Johnson, Chad, Knaus, Stewart-Haas, Jimmie

She's Baaaack!

Started by Vicki Williams in ALL THINGS NASCAR. Last reply by Vicki Williams Oct 9. 4 Replies

Hurray! I got back in synch with NASCAR just in time for the play offs! A couple of months ago, I switched service providers, going from cable to satellite. I think I only saw two races for the duration. Every week it seemed, there was some kind of…Continue

Tags: busch, Kyle, Ryan, Blaney, Elliott

Recent Visitors


2018 Monster Energy #NASCAR Cup Series Driver Chart

the latest updated 2018 Monster Energy NASCAR Cup Series teams, drivers, sponsors and more...........

The 2018 Monster Energy #NASCAR Cup Series schedule

The 2018 NASCAR Cup Series schedule with dates and race times........................'s #NASCAR Article Links page @Jayski

Daily links to NASCAR articles, stories and blogs that are found interesting........................

The 2017 Monster Energy #NASCAR Cup Series Results

The 2017 Monster Energy NASCAR Cup Series results links, along with links to lineup, pitstalls, practices, entry lists........................


© 2018   Created by Eve♥#9.   Powered by

Badges  |  Report an Issue  |  Terms of Service

_gaq.push(['_trackPageview']); _gaq.push(['_trackPageLoadTime']); <